The Apple mixed reality headset has received a lot of recent media attention. The most recent development suggests that Apple may be “working on staking claim to potential names” for its mixed-reality headset based on reported trademark filings by the company. According to the report, the mixed reality headset's trademarks are registered to a shell corporation that was incorporated in February. The device is expected to be released in early 2023, competing with Meta in the virtual and augmented reality headgear arena.
According to Bloomberg, trademark applications for “Reality One,” “Reality Pro,” and “Reality Processor” have been registered to Immersive Health Solutions LLC, a shell corporation formed in February. “That organization was registered by another Delaware shell corporation, the Corporation Trust Co., which is often used for filings by organizations seeking to evade detection,” according to the report. A trademark application for RealityOS was apparently made by the same business.
As with the iPhone 13 Pro, iPad Pro, and MacBook Pro, the “Pro” moniker may be associated with a high-end version of Apple's mixed reality headset. The name “One” can be seen in the company's services, such as the Apple One subscription. The “Reality Processor” could be a headset-specific processor. Bloomberg's Mark Gurman reported earlier this year that the business might employ the M2 processor with 16GB of memory for the mixed reality headgear.
According to the most recent reports, Apple's first headset, codenamed N301, will be one of the most powerful and pricey versions on the market. There is also mention of a second model, N602, as well as a set of augmented-reality spectacles known as N421. An earlier report suggested that Apple's mixed reality headset would run on its own operating system named “realityOS.” RealityOS previously had two trademarks registered with the US Patent and Trademark Office (USPTO).
Analyst Ming-Chi Kuo said earlier this year that Apple would release the mixed reality headset in January 2023. Kuo also speculated that due to disruptions caused by Shanghai lockdowns, the company may push mixed reality headset shipments to Q2 2023. According to reports, Apple has also collaborated with well-known Hollywood directors to create mixed reality material.